I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales. One of the world’s foremost leaders
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MoreIn the world of startups, business model development, and customer discovery, there is a concept called the “Minimum Viable Product”, or MVP
MoreI really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all
MoreBack in 2005, the Wall Street Journal authored a big story about a controversial marketing approach first pioneered by consumer brand giant
MoreOne of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how
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