I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales. One of the world’s foremost leaders
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Austin Kleon is an interesting dude with a bold openness that’s refreshing. In fact, every academic and engineering person on the planet
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Through the years, I’ve worked with a lot of clients. All of them were trying to figure out the magic bullet solution
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Derek Sivers was the founder of CD Baby. For those who don’t remember, for about 20 years, CDs were the preferred method
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All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently
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As a business function, marketing hasn’t changed for over a century. But in the past decade, marketing has seen a tremendous disruption
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In the world of startups, business model development, and customer discovery, there is a concept called the “Minimum Viable Product”, or MVP
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I really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all
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Back in 2005, the Wall Street Journal authored a big story about a controversial marketing approach first pioneered by consumer brand giant
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One of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how
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