Content marketing is a term that digital marketing people love to kick around these days. No bullshit here. I can’t stand the
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The various musings of Michael Hiles
With the rise of the web, social, and mobile, I don’t have to work hard to convince anyone in a marketing department
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As a business function, marketing hasn’t changed for over a century. But in the past decade, marketing has seen a tremendous disruption
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I work with a lot of clients who want to build some kind of digital solution or software product to solve a
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Inbound marketing and closed loop marketing strategies have become the hot, new topic for many senior executives. Thanks to marketing technology and
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In the world of startups, business model development, and customer discovery, there is a concept called the “Minimum Viable Product”, or MVP
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There’s a glut of ideas on the market. There’s a shortage of execution on all those wonderful ideas. Ideas are a dime
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Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse
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My wife is a fitness and healthy living buff. She follows various online fitness folks. Natalie Jill really seems to be doing
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Any successful marketing effort starts with the basic understanding of behavioral psychology of the target customer as it relates to decision-making. And
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