Influencer Marketing Isn’t About The Influencer July 23, 2016May 16, 2017 Influencer Marketing/Marketing I really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all More
Is Your Online Marketing Failing at the Zero Moment Of Truth? July 22, 2016May 16, 2017 Marketing Back in 2005, the Wall Street Journal authored a big story about a controversial marketing approach first pioneered by consumer brand giant More
How Are You Defining Your Marketing Data Goals? July 21, 2016May 16, 2017 Marketing Automation/Tech As a business executive, my marketing operations team can only effectively deliver marketing data and information to me based on the goals More
What Is Customer Lifetime Value (CLV)? July 19, 2016May 16, 2017 Business Models/Marketing One of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how More
The Fundamentals of Strategic Decisions July 18, 2016May 16, 2017 Innovation/Startups Business leaders are constantly faced with decisions. Most are about more tactical issues like day-to-day operations or shorter range and smaller impact More
Founder Institute Cincinnati July 15, 2016May 15, 2017 Accelerators A group of colleagues and I have decided to take the plunge and launch the Cincinnati chapter of Founder Institute. The Founder Institute More
What is an Enterprise Social Network and How Can It Help My Business? July 15, 2016May 15, 2017 Social Media With the advent of social media, and the subsequent transformation of global communication as a result, it is no surprise there’s a More
How To Learn Content Marketing Strategy From “Choose Your Own Adventure” Books July 14, 2016May 15, 2017 Content When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I More
B2B sales professionals, use emotion to get more sales July 13, 2016May 18, 2017 Sales As diverse and unique as we all want to be in our individual existence, there’s a common bond between every person who More
Become A Super Connector And Launch Your Sales Into Overdrive July 12, 2016May 15, 2017 Marketing One of the biggest assets any successful businessperson can develop is their personal network as a super connector. The wider the network, More