I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales. One of the world’s foremost leaders
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Content marketing is a term that digital marketing people love to kick around these days. No bullshit here. I can’t stand the
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Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse
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When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I
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