Any successful marketing effort starts with the basic understanding of behavioral psychology of the target customer as it relates to decision-making. And
More
I really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all
More
Back in 2005, the Wall Street Journal authored a big story about a controversial marketing approach first pioneered by consumer brand giant
More
As a business executive, my marketing operations team can only effectively deliver marketing data and information to me based on the goals
More
One of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how
More
When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I
More
As diverse and unique as we all want to be in our individual existence, there’s a common bond between every person who
More
One of the biggest assets any successful businessperson can develop is their personal network as a super connector. The wider the network,
More
Business leaders and decision-makers often struggle with marketing in the digital era. Here are 10 Marketing Rules for Business Leadership:
More